Welcome to bolder

With over 20 years of experience in marketing and sales, Hans Edin is a seasoned expert who has had the privilege of working in a variety of exciting setups. Throughout his career, Hans has been driven by a passion for creating true momentum between the brand, marketing and sales.

With deep knowledge in areas such as brand, marketing, communication, copywriting, web development, design, CRM, and sales, Hans has the ability to deliver at all levels of creative strategy and implementation process. Hans has done most things in the field, strategic as well as operational, and possesses a rare combination of hands-on craftsmanship and strategic perspective.

As a leader, Hans has been active for over two decades and steered several successful growth journeys both in Sweden and internationally. The past 15 years have been marked by an increasingly strategic focus, where he has, as CCO/CMO, developed marketing and sales strategies, combined the strategy with deep knowledge of the craft, and successfully led companies through transformational journeys. Through these experiences, he has built a deep understanding of what it takes for a company to truly take off – from positioning and brand development to commercial sharpness and internal alignment.

What drives him is the desire to see companies grow – and to be part of that journey, from strategy to execution.