{"id":2923,"date":"2024-03-28T23:17:59","date_gmt":"2024-03-28T22:17:59","guid":{"rendered":"https:\/\/bolder.se\/bowler\/"},"modified":"2026-02-12T20:18:39","modified_gmt":"2026-02-12T19:18:39","slug":"bowler","status":"publish","type":"page","link":"https:\/\/bolder.se\/en\/","title":{"rendered":"bolder"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Stockholm  <\/br>20 June 2026<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2 fusion-no-small-visibility fusion-text-no-margin\" style=\"--awb-font-size:70px;--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:0em;--awb-text-transform:var(--awb-typography2-text-transform);--awb-margin-top:30px;--awb-margin-bottom:0px;--awb-text-font-family:&quot;Inter Tight&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>as a Service Marketing Sales <span style=\"color: #889c9b;\">Brand<\/span> Emotions Position Design Reach <span style=\"color: #889c9b;\">Scalability<\/span> Web Communication Copy GTM <span style=\"color: #889c9b;\">Growth<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Stockholm  <\/br>20 June 2026<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-font-size:30px;--awb-line-height:var(--awb-typography3-line-height);--awb-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-transform:var(--awb-typography3-text-transform);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography3-font-family);--awb-text-font-weight:var(--awb-typography3-font-weight);--awb-text-font-style:var(--awb-typography3-font-style);\"><p>as a Service Marketing Sales <span style=\"color: #889c9b;\">Brand<\/span> Emotions Position Design Reach <span style=\"color: #889c9b;\">Scalability<\/span> Web Communication Copy GTM <span style=\"color: #889c9b;\">Growth<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-post-cards fusion-post-cards-1 fusion-grid-archive fusion-grid-columns-3\" style=\"--awb-column-spacing:20px;--awb-dots-align:center;--awb-columns:3;--awb-active-filter-border-size:3px;--awb-filters-height:36px;--awb-row-spacing:20px;\" data-post-type-label=\"posts\"><ul class=\"fusion-grid fusion-grid-3 fusion-flex-align-items-stretch fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:200px;--awb-padding-top-medium:300px;--awb-padding-top-small:320px;--awb-overflow:hidden;--awb-inner-bg-color:var(--awb-color7);--awb-inner-bg-color-hover:var(--awb-color7);--awb-inner-bg-image:linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%);;--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-transition:filter 400ms ease-in-out, transform 400ms ease-in-out, background-color 400ms ease-in-out, border-color 400ms ease-in-out;--awb-border-radius:10px 10px 10px 10px;--awb-inner-bg-border-radius:10px 10px 10px 10px;--awb-inner-bg-overflow:hidden;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(0.96) scaleY(0.96);--awb-transform-parent-hover:scaleX(0.96) scaleY(0.96);--awb-filter:saturate(105%) brightness(100%) contrast(105%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(105%) brightness(95%) contrast(120%);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/bolder.se\/en\/insights-en-2\/ai-without-losing-what-already-works-a-strategic-guide-for-decision-makers\/\"><span class=\"fusion-column-inner-bg-image lazyload\" data-bg=\"https:\/\/bolder.se\/wp-content\/uploads\/2026\/04\/ai700.jpg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%)\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/bolder.se\/wp-content\/uploads\/2026\/04\/ai700.jpg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:10px;--awb-padding-left:32px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-flex-end fusion-content-nowrap\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-right:16px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:16px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\">2026<\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_3_4 3_4 fusion-flex-column\" style=\"--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-padding-bottom-medium:24px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:30px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:75%;--awb-order-small:0;--awb-spacing-right-small:2.56%;--awb-spacing-left-small:2.56%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:12px;--awb-margin-bottom-small:8px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-typography1-line-height);\">AI without losing what already works: a strategic guide for decision-makers.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-right-medium:24px;--awb-padding-bottom-medium:24px;--awb-bg-size:cover;--awb-transform-origin:50% 100%;--awb-transition:filter 300ms ease-out, transform 300ms ease-out, background-color 300ms ease-out, border-color 300ms ease-out;--awb-transform:translateX(30px) rotate(80deg);--awb-transform-hover:translateX(0px) rotate(0deg);--awb-transform-parent-hover:translateX(0px) rotate(0deg);--awb-filter:opacity(0%) blur(15px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:opacity(100%) blur(0px);--awb-filter-parent-hover:opacity(100%) blur(0px);--awb-width-large:25%;--awb-margin-top-large:30px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:25%;--awb-order-small:0;--awb-spacing-right-small:7.68%;--awb-spacing-left-small:7.68%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><a class=\"fb-icon-element-1 fb-icon-element fontawesome-icon avada-portfolio-arrow_outward circle-yes fusion-link\" style=\"--awb-iconcolor:var(--awb-color1);--awb-iconcolor-hover:var(--awb-color1);--awb-circlecolor:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 84%));--awb-circlecolor-hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 70%));--awb-circlebordersize:0px;--awb-font-size:20px;--awb-width:64px;--awb-height:64px;--awb-line-height:64px;--awb-align-self:flex-end;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\" href=\"https:\/\/bolder.se\/en\/insights-en-2\/ai-without-losing-what-already-works-a-strategic-guide-for-decision-makers\/\" target=\"_self\" aria-label=\"Link to https:\/\/bolder.se\/en\/insights-en-2\/ai-without-losing-what-already-works-a-strategic-guide-for-decision-makers\/\"><\/a><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:200px;--awb-padding-top-medium:300px;--awb-padding-top-small:320px;--awb-overflow:hidden;--awb-inner-bg-color:var(--awb-color7);--awb-inner-bg-color-hover:var(--awb-color7);--awb-inner-bg-image:linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%);;--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-transition:filter 400ms ease-in-out, transform 400ms ease-in-out, background-color 400ms ease-in-out, border-color 400ms ease-in-out;--awb-border-radius:10px 10px 10px 10px;--awb-inner-bg-border-radius:10px 10px 10px 10px;--awb-inner-bg-overflow:hidden;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(0.96) scaleY(0.96);--awb-transform-parent-hover:scaleX(0.96) scaleY(0.96);--awb-filter:saturate(105%) brightness(100%) contrast(105%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(105%) brightness(95%) contrast(120%);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/bolder.se\/en\/insights-en\/2cents-on-pipelines\/\"><span class=\"fusion-column-inner-bg-image lazyload\" data-bg=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/05\/pipe.jpg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%)\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/05\/pipe.jpg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:10px;--awb-padding-left:32px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-flex-end fusion-content-nowrap\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-right:16px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:16px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\">2025<\/div><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_3_4 3_4 fusion-flex-column\" style=\"--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-padding-bottom-medium:24px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:30px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:75%;--awb-order-small:0;--awb-spacing-right-small:2.56%;--awb-spacing-left-small:2.56%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:12px;--awb-margin-bottom-small:8px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-typography1-line-height);\">2cents on Pipelines<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-right-medium:24px;--awb-padding-bottom-medium:24px;--awb-bg-size:cover;--awb-transform-origin:50% 100%;--awb-transition:filter 300ms ease-out, transform 300ms ease-out, background-color 300ms ease-out, border-color 300ms ease-out;--awb-transform:translateX(30px) rotate(80deg);--awb-transform-hover:translateX(0px) rotate(0deg);--awb-transform-parent-hover:translateX(0px) rotate(0deg);--awb-filter:opacity(0%) blur(15px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:opacity(100%) blur(0px);--awb-filter-parent-hover:opacity(100%) blur(0px);--awb-width-large:25%;--awb-margin-top-large:30px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:25%;--awb-order-small:0;--awb-spacing-right-small:7.68%;--awb-spacing-left-small:7.68%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><a class=\"fb-icon-element-2 fb-icon-element fontawesome-icon avada-portfolio-arrow_outward circle-yes fusion-link\" style=\"--awb-iconcolor:var(--awb-color1);--awb-iconcolor-hover:var(--awb-color1);--awb-circlecolor:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 84%));--awb-circlecolor-hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 70%));--awb-circlebordersize:0px;--awb-font-size:20px;--awb-width:64px;--awb-height:64px;--awb-line-height:64px;--awb-align-self:flex-end;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\" href=\"https:\/\/bolder.se\/en\/insights-en\/2cents-on-pipelines\/\" target=\"_self\" aria-label=\"Link to https:\/\/bolder.se\/en\/insights-en\/2cents-on-pipelines\/\"><\/a><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:200px;--awb-padding-top-medium:300px;--awb-padding-top-small:320px;--awb-overflow:hidden;--awb-inner-bg-color:var(--awb-color7);--awb-inner-bg-color-hover:var(--awb-color7);--awb-inner-bg-image:linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%);;--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-transition:filter 400ms ease-in-out, transform 400ms ease-in-out, background-color 400ms ease-in-out, border-color 400ms ease-in-out;--awb-border-radius:10px 10px 10px 10px;--awb-inner-bg-border-radius:10px 10px 10px 10px;--awb-inner-bg-overflow:hidden;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(0.96) scaleY(0.96);--awb-transform-parent-hover:scaleX(0.96) scaleY(0.96);--awb-filter:saturate(105%) brightness(100%) contrast(105%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(105%) brightness(95%) contrast(120%);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/bolder.se\/en\/crm-en\/advantage-hubspot\/\"><span class=\"fusion-column-inner-bg-image lazyload\" data-bg=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/05\/fhubspot.jpg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%)\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/05\/fhubspot.jpg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:10px;--awb-padding-left:32px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-flex-end fusion-content-nowrap\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-right:16px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:16px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\">2025<\/div><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_3_4 3_4 fusion-flex-column\" style=\"--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-padding-bottom-medium:24px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:30px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:75%;--awb-order-small:0;--awb-spacing-right-small:2.56%;--awb-spacing-left-small:2.56%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:12px;--awb-margin-bottom-small:8px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Advantage HubSpot<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-right-medium:24px;--awb-padding-bottom-medium:24px;--awb-bg-size:cover;--awb-transform-origin:50% 100%;--awb-transition:filter 300ms ease-out, transform 300ms ease-out, background-color 300ms ease-out, border-color 300ms ease-out;--awb-transform:translateX(30px) rotate(80deg);--awb-transform-hover:translateX(0px) rotate(0deg);--awb-transform-parent-hover:translateX(0px) rotate(0deg);--awb-filter:opacity(0%) blur(15px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:opacity(100%) blur(0px);--awb-filter-parent-hover:opacity(100%) blur(0px);--awb-width-large:25%;--awb-margin-top-large:30px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:25%;--awb-order-small:0;--awb-spacing-right-small:7.68%;--awb-spacing-left-small:7.68%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><a class=\"fb-icon-element-3 fb-icon-element fontawesome-icon avada-portfolio-arrow_outward circle-yes fusion-link\" style=\"--awb-iconcolor:var(--awb-color1);--awb-iconcolor-hover:var(--awb-color1);--awb-circlecolor:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 84%));--awb-circlecolor-hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 70%));--awb-circlebordersize:0px;--awb-font-size:20px;--awb-width:64px;--awb-height:64px;--awb-line-height:64px;--awb-align-self:flex-end;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\" href=\"https:\/\/bolder.se\/en\/crm-en\/advantage-hubspot\/\" target=\"_self\" aria-label=\"Link to https:\/\/bolder.se\/en\/crm-en\/advantage-hubspot\/\"><\/a><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:200px;--awb-padding-top-medium:300px;--awb-padding-top-small:320px;--awb-overflow:hidden;--awb-inner-bg-color:var(--awb-color7);--awb-inner-bg-color-hover:var(--awb-color7);--awb-inner-bg-image:linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%);;--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-transition:filter 400ms ease-in-out, transform 400ms ease-in-out, background-color 400ms ease-in-out, border-color 400ms ease-in-out;--awb-border-radius:10px 10px 10px 10px;--awb-inner-bg-border-radius:10px 10px 10px 10px;--awb-inner-bg-overflow:hidden;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(0.96) scaleY(0.96);--awb-transform-parent-hover:scaleX(0.96) scaleY(0.96);--awb-filter:saturate(105%) brightness(100%) contrast(105%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(105%) brightness(95%) contrast(120%);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/bolder.se\/en\/insights-en\/sales-and-marketing-merge\/\"><span class=\"fusion-column-inner-bg-image lazyload\" data-bg=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/05\/sales-marketing.jpg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%)\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/05\/sales-marketing.jpg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:10px;--awb-padding-left:32px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-flex-end fusion-content-nowrap\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-right:16px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:16px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\">2025<\/div><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-10 fusion_builder_column_inner_3_4 3_4 fusion-flex-column\" style=\"--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-padding-bottom-medium:24px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:30px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:75%;--awb-order-small:0;--awb-spacing-right-small:2.56%;--awb-spacing-left-small:2.56%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:12px;--awb-margin-bottom-small:8px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Sales and marketing merge<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-11 fusion_builder_column_inner_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-right-medium:24px;--awb-padding-bottom-medium:24px;--awb-bg-size:cover;--awb-transform-origin:50% 100%;--awb-transition:filter 300ms ease-out, transform 300ms ease-out, background-color 300ms ease-out, border-color 300ms ease-out;--awb-transform:translateX(30px) rotate(80deg);--awb-transform-hover:translateX(0px) rotate(0deg);--awb-transform-parent-hover:translateX(0px) rotate(0deg);--awb-filter:opacity(0%) blur(15px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:opacity(100%) blur(0px);--awb-filter-parent-hover:opacity(100%) blur(0px);--awb-width-large:25%;--awb-margin-top-large:30px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:25%;--awb-order-small:0;--awb-spacing-right-small:7.68%;--awb-spacing-left-small:7.68%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><a class=\"fb-icon-element-4 fb-icon-element fontawesome-icon avada-portfolio-arrow_outward circle-yes fusion-link\" style=\"--awb-iconcolor:var(--awb-color1);--awb-iconcolor-hover:var(--awb-color1);--awb-circlecolor:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 84%));--awb-circlecolor-hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 70%));--awb-circlebordersize:0px;--awb-font-size:20px;--awb-width:64px;--awb-height:64px;--awb-line-height:64px;--awb-align-self:flex-end;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\" href=\"https:\/\/bolder.se\/en\/insights-en\/sales-and-marketing-merge\/\" target=\"_self\" aria-label=\"Link to https:\/\/bolder.se\/en\/insights-en\/sales-and-marketing-merge\/\"><\/a><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:200px;--awb-padding-top-medium:300px;--awb-padding-top-small:320px;--awb-overflow:hidden;--awb-inner-bg-color:var(--awb-color7);--awb-inner-bg-color-hover:var(--awb-color7);--awb-inner-bg-image:linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%);;--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-transition:filter 400ms ease-in-out, transform 400ms ease-in-out, background-color 400ms ease-in-out, border-color 400ms ease-in-out;--awb-border-radius:10px 10px 10px 10px;--awb-inner-bg-border-radius:10px 10px 10px 10px;--awb-inner-bg-overflow:hidden;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(0.96) scaleY(0.96);--awb-transform-parent-hover:scaleX(0.96) scaleY(0.96);--awb-filter:saturate(105%) brightness(100%) contrast(105%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(105%) brightness(95%) contrast(120%);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/bolder.se\/en\/insights-en\/forget-leads-and-mql\/\"><span class=\"fusion-column-inner-bg-image lazyload\" data-bg=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/04\/line1.jpg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%)\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/04\/line1.jpg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:10px;--awb-padding-left:32px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-flex-end fusion-content-nowrap\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-right:16px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:16px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\">2025<\/div><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_3_4 3_4 fusion-flex-column\" style=\"--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-padding-bottom-medium:24px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:30px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:75%;--awb-order-small:0;--awb-spacing-right-small:2.56%;--awb-spacing-left-small:2.56%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:12px;--awb-margin-bottom-small:8px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Forget leads and MQL<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion_builder_column_inner_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-right-medium:24px;--awb-padding-bottom-medium:24px;--awb-bg-size:cover;--awb-transform-origin:50% 100%;--awb-transition:filter 300ms ease-out, transform 300ms ease-out, background-color 300ms ease-out, border-color 300ms ease-out;--awb-transform:translateX(30px) rotate(80deg);--awb-transform-hover:translateX(0px) rotate(0deg);--awb-transform-parent-hover:translateX(0px) rotate(0deg);--awb-filter:opacity(0%) blur(15px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:opacity(100%) blur(0px);--awb-filter-parent-hover:opacity(100%) blur(0px);--awb-width-large:25%;--awb-margin-top-large:30px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:25%;--awb-order-small:0;--awb-spacing-right-small:7.68%;--awb-spacing-left-small:7.68%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><a class=\"fb-icon-element-5 fb-icon-element fontawesome-icon avada-portfolio-arrow_outward circle-yes fusion-link\" style=\"--awb-iconcolor:var(--awb-color1);--awb-iconcolor-hover:var(--awb-color1);--awb-circlecolor:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 84%));--awb-circlecolor-hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 70%));--awb-circlebordersize:0px;--awb-font-size:20px;--awb-width:64px;--awb-height:64px;--awb-line-height:64px;--awb-align-self:flex-end;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\" href=\"https:\/\/bolder.se\/en\/insights-en\/forget-leads-and-mql\/\" target=\"_self\" aria-label=\"Link to https:\/\/bolder.se\/en\/insights-en\/forget-leads-and-mql\/\"><\/a><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:200px;--awb-padding-top-medium:300px;--awb-padding-top-small:320px;--awb-overflow:hidden;--awb-inner-bg-color:var(--awb-color7);--awb-inner-bg-color-hover:var(--awb-color7);--awb-inner-bg-image:linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%);;--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-transition:filter 400ms ease-in-out, transform 400ms ease-in-out, background-color 400ms ease-in-out, border-color 400ms ease-in-out;--awb-border-radius:10px 10px 10px 10px;--awb-inner-bg-border-radius:10px 10px 10px 10px;--awb-inner-bg-overflow:hidden;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(0.96) scaleY(0.96);--awb-transform-parent-hover:scaleX(0.96) scaleY(0.96);--awb-filter:saturate(105%) brightness(100%) contrast(105%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(105%) brightness(95%) contrast(120%);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/bolder.se\/en\/insights-en\/sales-together-with-marketingsuccess\/\"><span class=\"fusion-column-inner-bg-image lazyload\" data-bg=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/05\/earth.jpg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%)\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/05\/earth.jpg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-15 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:10px;--awb-padding-left:32px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-flex-end fusion-content-nowrap\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-right:16px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:16px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\">2025<\/div><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-16 fusion_builder_column_inner_3_4 3_4 fusion-flex-column\" style=\"--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-padding-bottom-medium:24px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:30px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:75%;--awb-order-small:0;--awb-spacing-right-small:2.56%;--awb-spacing-left-small:2.56%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:12px;--awb-margin-bottom-small:8px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Sales, together with marketing=success<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-17 fusion_builder_column_inner_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-right-medium:24px;--awb-padding-bottom-medium:24px;--awb-bg-size:cover;--awb-transform-origin:50% 100%;--awb-transition:filter 300ms ease-out, transform 300ms ease-out, background-color 300ms ease-out, border-color 300ms ease-out;--awb-transform:translateX(30px) rotate(80deg);--awb-transform-hover:translateX(0px) rotate(0deg);--awb-transform-parent-hover:translateX(0px) rotate(0deg);--awb-filter:opacity(0%) blur(15px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:opacity(100%) blur(0px);--awb-filter-parent-hover:opacity(100%) blur(0px);--awb-width-large:25%;--awb-margin-top-large:30px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:25%;--awb-order-small:0;--awb-spacing-right-small:7.68%;--awb-spacing-left-small:7.68%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><a class=\"fb-icon-element-6 fb-icon-element fontawesome-icon avada-portfolio-arrow_outward circle-yes fusion-link\" style=\"--awb-iconcolor:var(--awb-color1);--awb-iconcolor-hover:var(--awb-color1);--awb-circlecolor:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 84%));--awb-circlecolor-hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 70%));--awb-circlebordersize:0px;--awb-font-size:20px;--awb-width:64px;--awb-height:64px;--awb-line-height:64px;--awb-align-self:flex-end;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\" href=\"https:\/\/bolder.se\/en\/insights-en\/sales-together-with-marketingsuccess\/\" target=\"_self\" aria-label=\"Link to https:\/\/bolder.se\/en\/insights-en\/sales-together-with-marketingsuccess\/\"><\/a><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:200px;--awb-padding-top-medium:300px;--awb-padding-top-small:320px;--awb-overflow:hidden;--awb-inner-bg-color:var(--awb-color7);--awb-inner-bg-color-hover:var(--awb-color7);--awb-inner-bg-image:linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%);;--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-transition:filter 400ms ease-in-out, transform 400ms ease-in-out, background-color 400ms ease-in-out, border-color 400ms ease-in-out;--awb-border-radius:10px 10px 10px 10px;--awb-inner-bg-border-radius:10px 10px 10px 10px;--awb-inner-bg-overflow:hidden;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(0.96) scaleY(0.96);--awb-transform-parent-hover:scaleX(0.96) scaleY(0.96);--awb-filter:saturate(105%) brightness(100%) contrast(105%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(105%) brightness(95%) contrast(120%);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/bolder.se\/en\/insights-en\/does-design-matter\/\"><span class=\"fusion-column-inner-bg-image lazyload\" data-bg=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/04\/design.jpg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%)\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/04\/design.jpg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-18 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:10px;--awb-padding-left:32px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-flex-end fusion-content-nowrap\"><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-right:16px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:16px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\">2025<\/div><\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-19 fusion_builder_column_inner_3_4 3_4 fusion-flex-column\" style=\"--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-padding-bottom-medium:24px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:30px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:75%;--awb-order-small:0;--awb-spacing-right-small:2.56%;--awb-spacing-left-small:2.56%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:12px;--awb-margin-bottom-small:8px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Does design matter?<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-20 fusion_builder_column_inner_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-right-medium:24px;--awb-padding-bottom-medium:24px;--awb-bg-size:cover;--awb-transform-origin:50% 100%;--awb-transition:filter 300ms ease-out, transform 300ms ease-out, background-color 300ms ease-out, border-color 300ms ease-out;--awb-transform:translateX(30px) rotate(80deg);--awb-transform-hover:translateX(0px) rotate(0deg);--awb-transform-parent-hover:translateX(0px) rotate(0deg);--awb-filter:opacity(0%) blur(15px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:opacity(100%) blur(0px);--awb-filter-parent-hover:opacity(100%) blur(0px);--awb-width-large:25%;--awb-margin-top-large:30px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:25%;--awb-order-small:0;--awb-spacing-right-small:7.68%;--awb-spacing-left-small:7.68%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><a class=\"fb-icon-element-7 fb-icon-element fontawesome-icon avada-portfolio-arrow_outward circle-yes fusion-link\" style=\"--awb-iconcolor:var(--awb-color1);--awb-iconcolor-hover:var(--awb-color1);--awb-circlecolor:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 84%));--awb-circlecolor-hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 70%));--awb-circlebordersize:0px;--awb-font-size:20px;--awb-width:64px;--awb-height:64px;--awb-line-height:64px;--awb-align-self:flex-end;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\" href=\"https:\/\/bolder.se\/en\/insights-en\/does-design-matter\/\" target=\"_self\" aria-label=\"Link to https:\/\/bolder.se\/en\/insights-en\/does-design-matter\/\"><\/a><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:200px;--awb-padding-top-medium:300px;--awb-padding-top-small:320px;--awb-overflow:hidden;--awb-inner-bg-color:var(--awb-color7);--awb-inner-bg-color-hover:var(--awb-color7);--awb-inner-bg-image:linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%);;--awb-inner-bg-position:center center;--awb-inner-bg-size:cover;--awb-transition:filter 400ms ease-in-out, transform 400ms ease-in-out, background-color 400ms ease-in-out, border-color 400ms ease-in-out;--awb-border-radius:10px 10px 10px 10px;--awb-inner-bg-border-radius:10px 10px 10px 10px;--awb-inner-bg-overflow:hidden;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(0.96) scaleY(0.96);--awb-transform-parent-hover:scaleX(0.96) scaleY(0.96);--awb-filter:saturate(105%) brightness(100%) contrast(105%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(105%) brightness(95%) contrast(120%);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/bolder.se\/en\/insights-en\/relevance-is-the-new-currency\/\"><span class=\"fusion-column-inner-bg-image lazyload\" data-bg=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/04\/lh.jpg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 32%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 72%)) 100%)\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/bolder.se\/wp-content\/uploads\/2025\/04\/lh.jpg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-21 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:10px;--awb-padding-left:32px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-flex-end fusion-content-nowrap\"><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-right:16px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:16px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\">2025<\/div><\/div><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-22 fusion_builder_column_inner_3_4 3_4 fusion-flex-column\" style=\"--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-padding-bottom-medium:24px;--awb-padding-left-medium:24px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:30px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:75%;--awb-order-small:0;--awb-spacing-right-small:2.56%;--awb-spacing-left-small:2.56%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-24 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-margin-top-small:12px;--awb-margin-bottom-small:8px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Relevance is the new currency<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-23 fusion_builder_column_inner_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-right-medium:24px;--awb-padding-bottom-medium:24px;--awb-bg-size:cover;--awb-transform-origin:50% 100%;--awb-transition:filter 300ms ease-out, transform 300ms ease-out, background-color 300ms ease-out, border-color 300ms ease-out;--awb-transform:translateX(30px) rotate(80deg);--awb-transform-hover:translateX(0px) rotate(0deg);--awb-transform-parent-hover:translateX(0px) rotate(0deg);--awb-filter:opacity(0%) blur(15px);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:opacity(100%) blur(0px);--awb-filter-parent-hover:opacity(100%) blur(0px);--awb-width-large:25%;--awb-margin-top-large:30px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:25%;--awb-order-small:0;--awb-spacing-right-small:7.68%;--awb-spacing-left-small:7.68%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><a class=\"fb-icon-element-8 fb-icon-element fontawesome-icon avada-portfolio-arrow_outward circle-yes fusion-link\" 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https:\/\/bolder.se\/en\/insights-en\/relevance-is-the-new-currency\/\"><\/a><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2923","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/pages\/2923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/comments?post=2923"}],"version-history":[{"count":56,"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/pages\/2923\/revisions"}],"predecessor-version":[{"id":4303,"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/pages\/2923\/revisions\/4303"}],"wp:attachment":[{"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/media?parent=2923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}