{"id":3364,"date":"2025-05-12T11:25:26","date_gmt":"2025-05-12T09:25:26","guid":{"rendered":"https:\/\/bolder.se\/?page_id=3364"},"modified":"2026-02-06T14:50:17","modified_gmt":"2026-02-06T13:50:17","slug":"about","status":"publish","type":"page","link":"https:\/\/bolder.se\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:30px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:30px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:55;line-height:1.2;\">Welcome to bolder<\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:30px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"700\" alt=\"Hans Edin\" title=\"Hans Edin\" src=\"https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin.jpg\" data-orig-src=\"https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin.jpg\" class=\"lazyload img-responsive wp-image-4282\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27700%27%20viewBox%3D%270%200%20700%20700%27%3E%3Crect%20width%3D%27700%27%20height%3D%27700%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin-200x200.jpg 200w, https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin-400x400.jpg 400w, https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin-600x600.jpg 600w, https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin.jpg 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:30px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p data-start=\"51\" data-end=\"322\">With over 20 years of experience in marketing and sales, Hans Edin is a seasoned expert who has had the privilege of working in a variety of exciting setups. Throughout his career, Hans has been driven by a passion for creating true momentum between the brand, marketing and sales.<\/p>\n<p data-start=\"324\" data-end=\"841\">With deep knowledge in areas such as brand, marketing, communication, copywriting, web development, design, CRM, and sales, Hans has the ability to deliver at all levels of creative strategy and implementation process. Hans has done most things in the field, strategic as well as operational, and possesses a rare combination of hands-on craftsmanship and strategic perspective.<\/p>\n<p data-start=\"324\" data-end=\"841\">As a leader, Hans has been active for over two decades and steered several successful growth journeys both in Sweden and internationally. The past 15 years have been marked by an increasingly strategic focus, where he has, as CCO\/CMO, developed marketing and sales strategies, combined the strategy with deep knowledge of the craft, and successfully led companies through transformational journeys.\u00a0Through these experiences, he has built a deep understanding of what it takes for a company to truly take off \u2013 from positioning and brand development to commercial sharpness and internal alignment.<\/p>\n<p data-start=\"1161\" data-end=\"1274\">What drives him is the desire to see companies grow \u2013 and to be part of that journey, from strategy to execution.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:30px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:55;line-height:1.2;\">Welcome to bolder<\/h1><\/div><div class=\"fusion-text fusion-text-2\"><p data-start=\"51\" data-end=\"322\">With over 20 years of experience in marketing and sales, Hans Edin is a seasoned expert who has had the privilege of working in a variety of exciting setups. Throughout his career, Hans has been driven by a passion for creating true momentum between the brand, marketing and sales.<\/p>\n<p data-start=\"324\" data-end=\"841\">With deep knowledge in areas such as brand, marketing, communication, copywriting, web development, design, CRM, and sales, Hans has the ability to deliver at all levels of creative strategy and implementation process. Hans has done most things in the field, strategic as well as operational, and possesses a rare combination of hands-on craftsmanship and strategic perspective.<\/p>\n<p data-start=\"324\" data-end=\"841\">As a leader, Hans has been active for over two decades and steered several successful growth journeys both in Sweden and internationally. The past 15 years have been marked by an increasingly strategic focus, where he has, as CCO\/CMO, developed marketing and sales strategies, combined the strategy with deep knowledge of the craft, and successfully led companies through transformational journeys.\u00a0Through these experiences, he has built a deep understanding of what it takes for a company to truly take off \u2013 from positioning and brand development to commercial sharpness and internal alignment.<\/p>\n<p data-start=\"1161\" data-end=\"1274\">What drives him is the desire to see companies grow \u2013 and to be part of that journey, from strategy to execution.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:30px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"700\" alt=\"Hans Edin\" title=\"Hans Edin\" src=\"https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin-1.jpg\" data-orig-src=\"https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin-1.jpg\" class=\"lazyload img-responsive wp-image-4290\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27700%27%20viewBox%3D%270%200%20700%20700%27%3E%3Crect%20width%3D%27700%27%20height%3D%27700%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin-1-200x200.jpg 200w, https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin-1-400x400.jpg 400w, https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin-1-600x600.jpg 600w, https:\/\/bolder.se\/wp-content\/uploads\/2026\/01\/Hans-Edin-1.jpg 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 700px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-3364","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/pages\/3364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/comments?post=3364"}],"version-history":[{"count":31,"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/pages\/3364\/revisions"}],"predecessor-version":[{"id":4292,"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/pages\/3364\/revisions\/4292"}],"wp:attachment":[{"href":"https:\/\/bolder.se\/en\/wp-json\/wp\/v2\/media?parent=3364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}